Part time, 30 credits, 20 months
The School of Communication, in a unique partnership with the Kogod School of Business, has a new media entrepreneurship Master’s program aimed at training mid-career professionals to be key digital players in the new media landscape – while they are working.
Your Idea, Our Program
Ideas matter. The media industry is caught up in a tremendous evolution. This program targets the next generation of innovators, managers and idea leaders who will pioneer fresh concepts for news and information.
Have an idea for an app, a website, a new product for your current organization? Here you will learn the core skills needed to launch your own startup, develop your own media business, or push your current company to the next level with a great intrapreneurial idea.
How Does It Work?
This is a 10-course, 30-credit curriculum over 20 months aimed at the working professional who is interested in either developing his or her own idea into an entrepreneurial venture or building an intrapreneurial project for a current employer. Classes meet one night a week and every other Saturday. Courses include entrepreneurship and innovation, communication law, media technology management, finance and marketing.
Ideally by the end of the program you would launch the startup you helped design or work in a company that aspires to launch new ideas.
Who Should Consider this MA?
We are looking for smart early or mid-career professionals from journalism, NGOs, advocacy, government, technology, public communication and more who are motivated and excited about bringing an idea to fruition. Here you will learn the stages of building and launching a project – from gauging the marketplace, to crafting a business plan, to developing a prototype, to managing technology and learning how to build and engage audiences.
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