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MA in Strategic Communication

MA in Strategic Communication (30 credits)

Full time (12 months) / Part-time (20 months, two courses per semester) / Online 

DEGREE AND COURSE REQUIREMENTS | FINANCING: FULL-TIME MA

Weekday. Online. Part-time. We offer PR degree programs to meet the ever-changing demands of today’s PR professional. We are the only accredited PR program in Washington, DC, and one of  very few accredited master's programs in PR/strategic communication in the world.

Both our BA and MA degrees are accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC). What does accreditation signify? Accreditation is an important mark of external validation. Our programs have been vetted by industry influencers including scholars and professionals. Practitioners who hire our students know they have a firm grounding in the field. 

Our programs provide a mix of foundation-level courses and advanced topics and skills. Our mission is to educate students in recent trends but also strategic thinking that sets them apart from their peers. We offer concentrations in Advocacy & Social Impact, Digital Strategies & Analytics, Corporate Communication & Reputation Management, and Public Diplomacy & Global Affairs.  

GOALS

Yes, we teach professional skills at AU SOC. But even more important is that we teach our students how to think. We teach them to think strategically. We teach how to target an audience, how to create a compelling message, how to write persuasively, how to advocate in a changing world of new media and cutting edge technology. The ability to communicate this way – to communicate strategically – is what our Strategic Communication program is all about.

Interested in Observing a Class?

Visit one of many classes offered this Spring - in topics ranging from Entertainment Communication to Speechwriting. Sign up to sit in on a class soon! Questions? Email Leila Hernandez at lhernand@american.edu.

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Courses

Washington is our communications laboratory. It’s the PR and media capital of the world. And as the longest standing program in the area, it has deep roots throughout the city. Speechwriters and politicians come to class as guest speakers. Students take on nonprofit clients for their coursework. PR firms, international organizations, health care companies, congressional offices, advocacy groups – all welcome our students as interns.

Concentrations

Students must take a minimum of 3 courses in a topic area in order to be considered a concentration. They are an ideal way for students to develop areas of expertise and to showcase that expertise on their resume, online portfolios and LinkedIn profiles. Please note that these concentrations will not be listed on diplomas, transcripts or your degree audit.


COMM# 

533 - Ethics in Strategic Communication 

540 - Social Marketing 

543 - Speech Writing 

551 - Grassroots Digital Advocacy 

567 - Communication and Social Change 

580 - Strategic Health Communication 

608 - Social Media Strategies and Tactics 

639 - Political Communication 

641 - Crisis Communication 

649 - International Strategic Communication 

COMM# 

533 - Ethics in Strategic Communication 

551 - Grassroots Digital Advertising 

573 - Visual Strategies in Public Relations 

602 - Digital Media Literacy and Skills 

603 - Web Development

608 - Social Media Strategies and Tactics 

657 - Strategic Communication in Advertising: Ad Lab I 

658 - Strategic Communication Campaigns: Ad Lab II  


COMM# 

533 - Ethics in Strategic Communication 

537 - Sports Communication 

543 - Speechwriting 

569 - Executive Suite 

573 - Visual Strategies in Public Relations 

601 - Communication Law 

608 - Social Media Strategies and Tactics 

641 - Crisis Communication 

642 - Strategic Communication Management 

649 - International Strategic Communication 


COMM# 

543 - Speechwriting 

551 - Grassroots Digital Advocacy 

602 - Digital Media Literacy and Skills 

608 - Social Media Strategies and Tactics 

614 - History of Cross-Cultural Cinema 

632 - Backpack Video Journalism 

641 - Crisis Communication 

643 - Foreign Policy and the Press

649 - International Strategic Communication 

Record of Success

As the only ACEJMC-accredited Strategic Communication program in the Washington, DC area, our goal is to educate students not only in the most recent trends but in the type of thinking that will set them apart from their peers. Our alumni include top speechwriters, press secretaries, media strategists, crisis communicators, Hollywood agents, sports marketers, public diplomacy experts, nonprofit leaders, advertising executives, and public relations professionals. Our graduates run the world.