MS Marketing Want to launch or accelerate your marketing career?

The Masters in Marketing (MSMKTG) at the Kogod School of Business gives a competitive edge to students seeking careers in marketing. It provides an understanding of marketing tools and concepts that prepares graduates to stand out from their peers, make significant contributions from their first day on the job, and accelerate their advancement.

With countless branding and market research opportunities near our Washington, D.C. campus, you'll experience corporate marketing first-hand and make yourself marketable to employers. You'll complete a live client project, visit industry sites and study numerous marketing specializations — all under the guidance of seasoned and skilled faculty.


Student's work with local business to develop branding campaigns.

Get the real-world experience you need

The Applied Client Project is the highlight of the program and guaranteed to give you real-world experience.

You'll work with RedPeg Marketing, a local events marketing firm, to lead a full-scale campaign, including market research, strategic planning, creative implementation, and the evaluation of campaign results.

The project includes regular meetings with RedPeg, and the MSMKTG program director, providing you with professional mentorship each step of the way. The Applied Client Project culminates with a final presentation at RedPeg's headquarters, offering you the chance to flex your presentation skills in front of real-world professionals.

Interested in learning more about the Master’s Degree in Marketing?


We Know Success

% of Graduates are now Working, Grad School, or Both

Students learn much more applying theory to practice.

Experiential learning isn't just part of Sonya Grier's teaching. It's the core of it. Grier structures her classes around projects that challenge students to "see broader connections in their work. Marketing isn't just about business," she says.

She teaches students to apply their skills across academic subjects-and careers. Assigning interdisciplinary, hands-on work allows students to explore how marketing, Grier's area of expertise, intersects with other fields.

Commitment to applied, practice-based learning was exactly what I needed.

AU student Laura Lamperti likes to challenge people's thinking. "Many things are taken at face value in the world today," she says. "I love inspiring people to look at things differently and go beyond the status quo."

A recent graduate of Kogod’s MS Marketing program, her passion for creative contemplation was what ultimately motivated her to enroll.

Get The Experience That Matters

Students work with local marketing agencies in-and-out of the classroom.

Site visits and professional speakers are also a core part of the MSMKTG program's curriculum.

You'll gain a broad overview of the field by visiting 8-10 different marketing companies, including advertising agencies, digital marketing and social media firms and event marketing organizations.

Guest speakers offer students valuable professional insight and networking opportunities. Past speakers include marketing leaders from Uber, Google and Rocket Fuel.

Student Profile: MS Marketing Graduate

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“We’re doing a proper marketing project with a proper client: the Smithsonian. It doesn’t get much cooler than that.”

Frequently Asked Questions

The program is 30 credit hours total; 24 core credit hours, 6 elective credit hours. Courses are scheduled both during the day and the evening.

The MS Marketing program is full-time only, designed for completion within one year (Fall, Spring, Summer). Admission into the program is for Fall only.

From 2014 - 2016, 94% of May graduates within six months of graduation were working, in grad school, or both.

Employer placements include AKQA, Favor, Unilever, W2 Communications, and RP3, to name a few. Learn more on the Kogod Center for Career Development’s career outcomes webpage.

The MSMKTG program is culturally and ethnically diverse. In Fall 2016, over half of the cohort was a US minority, and a fourth were international students. Seventy-four percent of the cohort was female.

Still have questions?

Send us an email: kogodgrad@american.edu